Your Dedicated B2B Fractional Website Administrator
You don't need a full-time corporate headcount to get senior web systems expertise. I bring enterprise-grade digital operations and proactive technical defense straight to your business.
I run websites for a living. Fractional website administrator, systems person, the one who gets the call when a site falls over. For years I've built, tuned, and defended live digital operations on everything from enterprise CMS stacks to ordinary WordPress and Shopify stores.
Right now I run more than ten brand sites for an international pest control company. Before that: an international hotel chain, a professional golf league, a large regional grocer with four brands at once. That is where I learned what senior really means. Not the tools on a résumé, but the judgment to keep a high-traffic property online when a deploy goes sideways and money is leaking by the minute. I have sat in those incidents, traced the failure, and shipped the fix while stakeholders watched. Speed architectures, search systems, conversion funnels that cannot drop an order. I tuned all of it under real pressure.
Here is why Pragmatic Bear exists. A growing business needs that level of operations to protect its revenue, its accessibility exposure, and its search rankings. What it does not need is a full-time $90,000 hire to get it. So I do the work fractionally. You get one named owner, direct communication, proprietary tooling I built myself, and accountability that lands on me alone.
Professional Experience
Hands-on since 2019, managing websites for leading brands
- • Manage content for 10+ commercial and residential brand websites
- • Lead website initiatives and A/B testing to optimize performance
- • Monitor site analytics and provide actionable insights
- • Maintain UX standards and brand consistency across all properties
- • Planned and executed quarterly merchandising campaigns
- • Conducted A/B testing across web and mobile platforms
- • Partnered with analytics team to optimize customer experience
- • Managed digital merchandising across global platforms
- • Provided technical support for digital products across multiple platforms
- • Led critical incident resolution with vendors and internal teams
- • Developed test cases and performed QA testing
- • Created process documentation and troubleshooting guides
- • Managed content for 4 grocery store brand websites
- • Implemented A/B testing initiatives to increase conversions
- • Led flagship brand website redesign project
- • Optimized user experience through SEO and accessibility best practices
Skills & Expertise
The stacks, tools, and specialties I actually run in production
Why I Started Pragmatic Bear
Products I've Built
Not tools I configured. Tools I designed and run myself.
Stay Close to Your Pet's Routine
Track walks, meals, and meds from whoever's helping. Built for owners, simple for sitters. Save to your phone as a web app or download from app stores soon.
Introducing LinkSentinel
My custom-built WordPress plugin for internal link health monitoring helps maintain SEO consistency by mapping, auditing, and auto-fixing broken internal links across your WordPress site.
Let's Work Together
Every day your site runs unmanaged is a day a silent failure can cost you orders and rankings. Let's put a senior administrator on call.