Fractional Website Management
Your website needs two things: someone steering it, and someone actually under the hood doing the work. A fractional web admin is both. You get senior, hands-on website management on a flat monthly retainer, without the $90,000 salary a full-time hire would cost. One named person keeps your WordPress, Shopify, or static site current, fast, found, and converting.
Website Manager vs. Website Administrator — What's the Difference?
People search for both, and most providers blur them on purpose. Here's the honest version.
Here's the catch for a small business: you need both, and splitting them across two vendors is how things fall through the cracks. The manager writes a plan; the admin it gets handed to is a rotating junior or a plugin on autopilot. A fractional web admin collapses the two — the person setting the priorities is the same person in the database doing the work. Same retainer. One named owner. That's the whole point.
What "Fractional" Actually Means
A full-time senior web admin runs $80k–$110k a year, plus benefits and overhead, for work most sites don't need 40 hours a week of. Fractional is the rational middle: senior expertise on a monthly retainer, scaled to what you actually run. You get the judgment of a senior hire for the cost of a few hours of one.
What Website Management Covers Here
The same work, framed the way a manager would scope it. This is the shape of it — every tier includes more.
- Keep it current. Tested CMS, theme, and plugin updates with rollback, on a cadence that matches your risk.
- Keep it found. Technical SEO and internal-link health, including LinkSentinel monitoring on WordPress.
- Keep it fast. Core Web Vitals tuning toward a sub-2.5s LCP, caching, and query cleanup.
- Keep it converting. GA4 event tracking, A/B test setup, and conversion-flow fixes (Growth and Pro).
- Keep you informed. A plain-English monthly health report, plus a quarterly strategy call on Pro.
Pricing and the full tier breakdown live on the services page — $50 to $250 per site per month.
Fractional Website Management FAQ
Is website management the same as website maintenance?
Not quite. Maintenance is the narrow slice: updates and keeping the lights on. Management is maintenance plus the growth side — technical SEO, performance, conversion, and a plan for what to fix next. I handle the full remit, not just the patching.
Do I need a web manager or a web administrator?
For most small businesses, the same person. You need someone who can both decide what matters and actually execute it. Hiring a manager who then sub-contracts the technical work just adds a layer and a markup. A fractional web admin is both roles in one named contact.
What does fractional website management cost?
Flat monthly retainers from $50 to $250 per site, month-to-month, cancel anytime. The three tiers and exactly what each includes are on the services page.
Is this a marketing agency?
No. I don't run paid ads or paid-media campaigns, and I won't pretend to. This is technical website management: the administration, SEO, performance, accessibility, and conversion work that protects what your site already earns. If you need media buying, I'm not your guy, and I'll tell you that up front.
Ready for One Person to Own Your Website?
Tell me what you're running and what keeps you up at night. I'll tell you straight which tier fits, or whether you need one at all.